Marketing Content Creator

South-Africa, Remote

OVERVIEW
The Marketing Content Creator is focused on writing and sharing good stories about our citizen identity solutions and the positive impact they have on governments, individuals, and societies as a whole.

This role operates within the marketing side of the organization and is integral to the building of an in-house team. You will be a critical member of the global marketing team and play a crucial role in communicating essential information to tell our story. You must have proven skills in high-quality content creation, be comfortable working closely with cross-functional teams and have a great eye for detail. This role is ideal for a self-motivated, energetic individual who understands how to learn from insights and analytics and enjoys working as part of a growing team.


RESPONSIBILITIES
The role is focused on the following: 

  • Creation of high-quality content focused on informing prospecting customers about the benefits and capabilities of our solutions.
  • Deliberate strategy, planning, and goal setting for delivering relevant content to the right audience.
  • Enhance the brand identity, awareness, and online reputation.
  • Manage our blogs and LinkedIn channel with compelling campaigns.
  • Support the sales and marketing team with content for presentations, brochures, and other sales collateral.
  • Administer the company’s social media marketing and advertising.


COMPETENCIES
The competencies appropriate for the Job Role should include:

  • Native English, a second language is an asset.
  • Excellent content writing skills.
  • Understanding of customer journey and translating that to relevant content.
  • Tech savvy. Our solutions consist of hardware, software, and (IT) services.
  • Content promotion skills, particularly in-depth knowledge about LinkedIn campaigns.
  • Good understanding of SEO.
  • Experience with working in WordPress.


EXPERIENCE
The role requires:

  • 5+ year experience with creating high-quality marketing content, from sourcing to publishing.
  • Proficient in content marketing theory and application.
  • A solid technical understanding of the types of solutions offered by Laxton.
  • Industry experience (Elections/Biometrics/Civil Registry/Security) an asset.
  • Bachelor’s degree (or higher) in Marketing, Mass Communications, Advertising, Public Relations, Business, or related field.

 

PROFILE

  • Passionate about marketing and content creation.
  • Natural team player, creative, and enjoys challenges.
  • A great eye for detail and a drive to deliver high-quality output.
  • Comfortable working with teams around the globe in a fast-paced environment.
  • Willing to work as required to meet milestones.


For this role, your cover letter is more important than your resume.